A campaign highlighting one of Anasol Sunscreen’s key commitments: its cruelty-free, vegan formula. We gave some of the animals a well-deserved vacation — smiling, safe, and happy — because no animal should ever have to suffer for sunscreen. The campaign is part of the online selection for Lürzer’s Archive 233.
Agency: Candy Shop
Client: Anasol
Creative Direction: Guilherme Glir
Art Direction: Rodrigo Sakata
Copywriting: Guilherme Glir
