Growing up in skateboard culture meant forming a visual taste outside any classroom. Board graphics, film edits, a subculture with its own aesthetic rules because it never answered to anyone else's. That shaped a permanent eye for what's authentic versus what's performed.
My first professional step was code. I started as a front-end developer while still a teenager, which left something useful: a habit of caring about structure before surface, and a comfort with the space where design and technology overlap. That foundation never went away.
Design and art direction came naturally. Chasing the more visual end of things eventually led me into advertising. Over the years I built a broad skillset across photography, motion graphics, graphic design, and AI. Some of my work has been recognized at prestigious Brazilian festivals like the BDA Brazilian Design Awards and Clube de Criação.
From 2014 to 2023 I was partner and creative director at an agency. A decade building teams, shaping creative culture, and defending ideas worth defending. Moving into leadership made the craft matter more.
Outside of work, I'm an electronic music enthusiast and produce Minimal House Music. You can listen to some tracks on my Spotify artist page.